As a children’s media maker, I’m super aware of (and super irritated by) gendered toy campaigns. In Canada, we have these wonderful treats called “Kinder Surprise” and growing up, I loved them. They always included a toy that you had to work to assemble which was half the fun. When I saw this commercial about a new product for girls- I was shocked. What was wrong with the original Kinder Surprise anyway? I rallied my friends Matt, Melissa and Alison together to make a spoof of this ridiculousness. We purchased 12 of the Kinder Surprise for Girls as props, and they had terrible toys inside of them (including a lot of easy to snap together, unrealistic body Barbie Dolls). Sigh.
Thanks to our friends at Bunch for posting a blog about this as well!